Hello Reader,

Making your designs stand out to companies and art directors and ultimately customers who will buy your products is an important skill to master. It's not easy to convey the right mood and feeling with your chosen colours!

Every colour palette I use in my designs, has what I call 'POP' colours. So what are these? Well, essentially they are 1-3 colours that you see when you first look at a design. They literally 'pop' off the design and help to give it contrast, variety and give your palette a cohesive and balanced look. Without them, your colour palettes can look a bit 'blah'. That's not the look or feeling we want to achieve!

So let me show you two examples of the same pattern so you can see what I mean and well a useful FREE pdf guide to help you. Grab the freebie below!

In the first example below, all of the colours while they work well together, there is no one colour that 'pops' off the page, whereas the second example, the brighter, more saturated colours are the first thing you see. Now there are always exceptions to any rule, as well as many do's and don't's, but ultimately the pop colours must always work together with your other colours in a palette and not clash, compete, distract or otherwise inhibit the feel of the colours used.

1st example- no POP colours used

In the this example, when you look at the design, there is no one colour that first attracts your attention. Obviously, it depends on the mood & feeling you've trying to evoke with the design. The softer colours used, while they work together harmously, need a little something to make it stand out more. However this colour palette may be good if you're aiming for a 'softer' feel.

2nd example - POP colours used

In this 2nd example above, I've changed 3 of the softer colours to include a deep red, white and a red-purple which make the design both more saturated and vibrant and give it more contrast so the motifs stand out more effectively. The softer colours of the coral pink, peach and beige help to tie the colours together and soften the more vibrant colours, so it naturally creates cohesion and balance in the design.

What colours could you include or change in your designs, to make your colours 'pop' more effectively?

To help you, I've created a FREE PDF guide below to help you understand this concept with some helpful tips and a simple yet powerful exercise when selecting or tweaking your colours.

Grab your freebie below!

EFFECTIVE POP COLOURS PDF

I hope you find this resource helpful :) I'll be adding it to the resource library soon so you'll be able to access there too.

Speak soon creative friend,

Nicola